Keywords
bizspeak
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Abstract
The article examines how political correctness (PC) affects work-related lexis. A particular focus is put on English bizspeak that aims to fulfil PC demands by using creative vocabulary and euphemisms to motivate employees, stimulate their creativity, and win or keep customers. A brief theoretical outline is followed by an analysis based on authentic material. The results show that such colourful language may contradict PC postulates and impede effective communication.
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