Political correctness and linguistic creativity in the job market. How much do they (mis) inform?
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Cómo citar

Delekta, I. (2020). Political correctness and linguistic creativity in the job market. How much do they (mis) inform?. Revista Internacional De Organizaciones, (23), 149-165. https://doi.org/10.17345/rio23.149-165

Resumen

The article examines how political correctness (PC) affects work-related lexis. A particular focus is put on English bizspeak that aims to fulfil PC demands by using creative vocabulary and euphemisms to motivate employees, stimulate their creativity, and win or keep customers. A brief theoretical outline is followed by an analysis based on authentic material. The results show that such colourful language may contradict PC postulates and impede effective communication.

https://doi.org/10.17345/rio23.149-165
pdf (English)
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